DSITZ DESIGNS

DSITZ

WORKS

ABOUT

CONNECT

LEGENDS

Legends is a confidence-training app that helps kids 7–11 build emotional skills through daily 5-minute videos and interactive exercises.

The challenge was building a world as immersive as Roblox with the heart of Sesame Street, without sacrificing what kids need to build confidence. I created Legends' visual identity by weaving together dimensional characters, collectible graphic systems, delightful animations, and a galaxy setting to house the narrative.

DELIVERABLES

-brand design

-product design

-organic + paid strategy

-social content

-web design

-in-app short form video

-brand design

-product design

-organic + paid strategy

-social content

-web design

-in-app short form video

YEARS

2023 - NOW

Creative Officer:

Marisa Polanksy

Curriculum Design:

Analía del Bosque

Creative Officer:

Marisa Polanksy

Curriculum Design:

Analía del Bosque

Product Design & In-App Content

Took Legends from concept to launched product, designing the full web app and overseeing in-app content creation. Directed video production, then iterated on the UX using customer data.

KEY FIGURES

900+ minutes of in-app video content

Boosted app engagement 27% through

UX redesign

15k+ subscribers to date

Scaled organic social to

25k+ followers

Digital Marketing Campaigns

Crafted Legends' social presence around what Gen Alpha families actually needed: authentic families' experiences, uplifting stories, and actionable guidance. Developed campaigns, posts, emails, and a newsletter that drove growth and cultivated a community.

KEY FIGURES

Scaled organic social to 25k+ followers

Scaled organic social to

25k+ followers

Produced 450+ pieces of content